The Week's Features
MDOT holds media event highlighting first responder safety
Creativity and eccentricity are the themes of this unit
Are you holding your own against the industry changes?
Towman gets ’em to the church on time
Capacities of 16-20,000 lbs. allow lifts to service most trucks
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AT Exposition
Baltimore, MD.
Nov. 16-18, 2018
AT ShowPlace
Las Vegas, NV.
May 8-11, 2019
Tow Expo Dallas
Dallas, TX.
August 15-17, 2019
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Join American Towman Field Editor Randall Resch as he shows how to avoid sloppy actions on-scene, questionable vehicle operations and chances that tower’s repeatedly take with his “Wreckers in Trouble” seminar, taking place Friday Nov. 16 at 11 a.m. during the American Towman Exposition at the Baltimore Convention Center in Baltimore, Maryland.

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American Towman Magazine Presents the Week in TowingNovember 14 - November 20, 2018

City, State
RATES
Independence, MO
$200
(Pop. 116,830)
Arvada, CO
$95
(Pop. 111,707)
Providence, RI
$82
(Pop. 179,154)
Fort Lauderdale, FL
$105
(165,521)
Light-Duty nonconsensual tow rates as provided by Police Towers of America.
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Will Legalized Marijuana Affect Your Business?

marijuana a57ecBy Randall C. Resch

What if one of your drivers or facility personnel was selling or smoking marijuana from your offices or tow trucks? If an undercover officer arrested your company's driver for sales in one of your company's trucks it could cost thousands in attorney's fees to (hopefully) get your truck back.

The towing and recovery industry demands clarity, awareness and precise actions when it comes to field operations. I don't believe that drugs or alcohol have a place in our industry's environment. Our industry demands the ability to think clearly and make the right decisions to avoid mistakes that could lead to disaster.

Legalizing marijuana was bound to happen, almost the same as alcohol during Prohibition. While I'm not judging for or against use of "Magic Marley," I anticipate problems the legal use will bring to the industry.

Marijuana manufacturers actively seek commercial and raw properties zoned for growing and appropriate use. Accordingly, licensed start-up marijuana businesses are alleged to be aggressively driving the costs of commercial properties for rentals and purchase. Their presence appears to impact other businesses within the same geographic region by making it outrageously expensive to purchase, lease or rent properties suitable to towing operations.

There are many key issues regarding legalized use of marijuana. Its presence is huge and should be important to all tow company owners. Where employee use makes its way into an unsuspecting company, use and possession becomes problematic by challenging a company's core right down to its values and beliefs.

Remember, you as the owner set the tone for your company. I believe there are many focus areas to consider when reviewing your company's drug, illegal substance, alcohol consumption, or marijuana use while at work, on-duty or when driving company vehicles.

Individually, there are several topics that should be included in the best interests of your company and employee understanding:

• Reputation and good standing within the community.
• Policy and Procedures – some tolerance vs. no tolerance.
• Memorandum of Understanding (employee's signature form at time of hire).
• Open door policy to solicit employee awareness.
• Dismissal policy if violated.
• Active enrollment in pre-hire drug testing.
• Drug-testing programs for pre- and post-accident investigations.
• Contract requirements—an arrest of tow company owner or operator may result in being removed from contract operations.
• On-call requirements for after-hours drivers.
• Driving operations and take-home trucks.
• What your insurance company says about driver use?

If it's not specifically spelled out in your company's rules and regulations and you dismiss an employee for casual or involved use, anticipate being sued for wrongful termination.

To turn a blind eye to employee use simply suggests that an in-house problem could eventually result in a job-related accident, incident or death.

Can you defend with accuracy that marijuana use had an effect on a dismissed employee's work abilities? What justifies an employee's dismissal if there's no specific narrative or guidelines to prohibit marijuana use in the workplace?

The law enforcement community isn't likely to change their stance on marijuana use or possession, and neither should you.

The imminent legality of marijuana is one topic that's here to stay. I advocate that business owners take a hard look in making a proactive approach to their company's policy regarding use of marijuana as an undesired substance.

Be sure to read the full article in the upcoming February issue of American Towman.

Randall Resch is American Towman's and Tow Industry Week's Operations Editor, a former California police officer, tow business owner and retired civilian off-road instructor for Navy Special Warfare. Randall is an approved instructor for towers serving the California Highway Patrol's rotation contract. His course is approved by the California law enforcement community. He has written over 500 industry-related articles for print and on-line, and is a member of the International Towing & Recovery Hall of Fame.
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Market Disruption: Are You Ready?

disruption 0fdb3By Brian J Riker

Market disruption is defined as a rapid change in market performance, usually due to external forces or a new entrant with a radically different way of doing business.

It has already begun in the towing industry with the increase of towing apps that function as dispatching services and other third-party intermediaries that now control a significant portion of the towing market. Gone are the days where a half-page ad in the phone book with an easy to remember phone number were all you needed to market your company.

What have you done to prepare for the days when it is not business as usual? Are you prepared for when the cash calls stop coming in directly to your call center and the majority of your work is routed through a third party? What would happen if you lost your police towing contract tomorrow?

These are difficult questions, yet they must be answered.

These questions lead to some of the reasons why it is vitally important to be active in your industry. Being active positions you to be in a much better place for success. Being active in your state and national associations will keep you up to date with potential issues as they arise. Being legislatively active will allow you to influence decisions that will change your way of doing business. Trade show attendance will allow you to network with towers from around the world and identify potential issues during their infancy.

Perhaps through these activities you will even help create regulations that will prevent some of the less favorable disruptions from occurring, or at least minimize their impact.

Disruptions in our industry are not new; in fact many disruptive technologies that were once fought have become commonplace today. The wheel lift and hydraulic wreckers were viewed as unnecessary expenses by many towers in the 70's; yet today they are indispensable. I believe the more technologically-advanced towers, those that embrace modern techniques, will be in a much better position to thrive in the coming years.

The industry is in a transition phase where our customers and our team have different needs, wants and ideas than they did a few years ago. Today is all about convivence and simplicity. Make it easy for someone to engage you using a smart phone, and they are more likely to use your service than if they have to make a phone call to your dispatch center.

So, how do you become a market disruptor? Offer new and innovative ways for your customers and potential customers to engage with your brand. Think beyond social media and traditional advertising. It sounds difficult, but really it is not.

Look around the communities you service and see where there are underserved markets. These areas are ripe with opportunities to dominate. Perhaps there are clients that need lower end services, just the basics that can be provided at a lower price point while maintaining profitability.

Maybe there are high end clients that are not getting the "white glove" treatment they desire. These clients will typically pay a hefty premium to have the perception of importance combined with service excellence.

If your competition doesn't have a professional call center, you can excel simply by having the best call takers, maybe even use novel methods such as text message communication. There are already many apps on the market that allow for this type of interaction, even going as far as providing the customer with real time tracking of the dispatched tow truck.

Innovation and disruption also occurs behind the scenes. Do you have the latest software and task automation? Not only can this make your company more efficient, which translates into greater profits, but it also can make offering technology solutions such as vehicle tracking, automated payment and electronic invoicing simple.
Being prepared for innovation rather than resisting it places you in a better position to serve the changing needs of your clients.

Safety can be innovative too! Look at the recent advancements in flexible low-voltage lighting used in safety garments, the explosion of high quality cameras used to protect many drivers and owners or the automated technology used to monitor and report safety critical events.

Some compliance assurance software programs can automatically assign training based on a team member's unique responsibilities or deficient areas. Proactive fleets are using these technologies to their advantage to reduce claims, provide remedial coaching and reduce overall cost of goods sold, again leading to greater profits even in the face of reduced gross revenues.

Bottom line, be prepared to adapt and overcome or be prepared to be replaced by those that do.

Brian J Riker is a third generation towman and President of Fleet Compliance Solutions, LLC. He specializes in helping non-traditional fleets such as towing, repossession, and construction companies navigate the complex world of Federal and State transportation regulatory compliance. With 25 years of experience in the ditch as a tow operator Brian truly understands the unique needs and challenges faced by towing companies today. He can be reached at brian.riker@fleetcompliancesolutions.net
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