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Creativity and eccentricity are the themes of this unit
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Capacities of 16-20,000 lbs. allow lifts to service most trucks
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American Towman Magazine Presents the Week in TowingNovember 14 - November 20, 2018

No Pictures, Just All Decals

0 7210aBy George L. Nitti

With tornados slicing through South Carolina this past week, SDR Towing in West Columbia and its newly acquired 2018 Kenworth W900 Twin Steer/Century 1075S rotator has been busy in the recovery effort.

David McGee, who founded the company in 2009, said the truck recently arrived from Zip's in Iowa.

SDR stands for Southern Diesel Repair, and was a service that McGee specialized in until he entered the towing business. Seeing an opportunity, McGee and his wife started a towing business that has grown significantly to some two dozen trucks.

"Often I would provide road service to diesel trucks that had broken down and found that there were tow trucks not available to come out. ... I don't like customers sitting on the side of the road," McGee said.

For about a month and a half, McGee worked with Dendy Hill Graphics of Tennessee until he was satisfied with the design. It's strikingly bold for its original colors. The design is done in all decals and is set atop a black background.

"I wanted it where people could memorize the name," McGee said. "I wanted it to stand out. Everybody talks about our trucks."

The SDR logo stands out clearly on the side of the unit. It's written in a chrome color against a deep blue background, with a metal cut-out design accentuating the perimeter of the graphic.

The vibrant Kawasaki green and deep blue striping are especially appealing, and a couple of eye-popping yellow stripes add further contrast.

The chromeplating found on the boom, with the company name embossed, is also a special touch.

"I didn't want a lot of pictures on it," McGee said. "I wanted people to be able to read our letters and phone number. The truck really stands out at night, as it is all reflective. People are always videoing our truck when we're driving down the road."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine!
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TowCasso

0-towcasso5 copy 98312By George L. Nitti

Tow truck restoration rarely crosses the threshold of functionality into the realm of abstract art. However, a vintage restoration eight years ago by Herrera's Towing and Recovery of Vidor, Texas, does just that: going beyond the conventional into the truly idiosyncratic.

Their 1962 Chevrolet pick-up with a homemade wrecker body built in-house, was a first-place winner at the Tow Expo-Dallas in August, and could be characterized as a work of art.

Owner Ronnie Herrera said, "It's called the 'Rat Wrecker' or 'Rat Rod'. It's like a Picasso. My daughter calls it TowCasso."

The unique design was inspired by Herrera's long-abiding interest in hot rods and antique restoration.

At its core is what Herrera said are "pieces here and pieces there and a lot of little bitty things."

Many of the pieces are welded on and comprise a hodgepodge of memorabilia and other assorted oddities.

Being a Texas-bred tow company, the longhorns, plow and sombrero are some of the symbols on the hood and front of the unit that stand out.

The restoration also contains a stainless-steel crowbar that holds ample lighting. It includes a couple of fire engine lights and a megaphone. In another broad stroke of creativity and eccentricity, the hood is glued to the back of the wrecker body while a beer cake serves as the fuel tank.

"It's old school, vintage-type stuff," Herrera said. "It's not something we use, but it's operable. If I had to pick something up, I could--but I wouldn't want to."

The restoration is custom-painted in black and blue, coated with an old-style brush stroke called patina, giving it an effect of fading and aging. Colorful pin stripes add accent around the bright orange "Herrera" name standing out on the side.

Part marketing, part fun, it is frequently entered in car shows and parades and wows audiences with its spectacle of outlandishness.

"I enjoyed watching the responses of people who saw it at the tow show and scratched their heads and went 'Huh?'," Herrera stated. "My grandkids love to ride in it. They have a blast."

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com. You might even be selected to go in print, too, in American Towman magazine!
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© 2018  Tow Industry Week/American Towman Media, Inc.