The Week's Features
As the saying goes, “Everything is bigger in Texas”
The Federal Fair Labor Standards Act may be applicable in some cases
Sensors pinpointing whereabouts can then be shared with recovery firms
Features include 37,000 lbs. of rated structural capacity and much more
Tank’s transport was final move to new VFW building
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May 8-11, 2019
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August 15-17, 2019
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Dec. 4-8, 2019
Tow Illustrated
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New Mexico Family Takes Wrecker Customization to Next Level

--Charles Duke
By Don Lomax
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The 2017 Tax Cuts Act has helped my business
a lot
more better than not
marginally
not at all
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Editor: Charles Duke
Managing Editor: Brendan Dooley
ATTV Editor & Anchor: Emily Oz
Advertising Sales (800-732-3869):
Dennie Ortiz x213, Ellen Rosengart x203,
William Burwell x208, Peggy Calabrese x202
Content Management: Henri Calitri
Site Progr., Graphics & Video: Ryan Oser
ATTV Technical Production: OMG National
Wrecks + Recovery Editor: Jim "Buck" Sorrenti
Operations Editor: Randall C. Resch
Tow Business Editor: Brian J. Riker
Tow Illustrated Editor: George L. Nitti
American Towman Wire • 08-23-2019
Stalled vehicles on Houston's freeways will be towed to a nearby safe location off the freeway at no cost through the “Tow and Go” regional traffic management plan. Image - towandgo.com.


Don't Miss It!
He’s back and is rarin’ to go with his entertaining theatrical review of air cushion jobs worldwide that’s not “a lot of hot air!” Join Howard “Scooby” Eagan and John Sweezy Jr., as Matjack presents “Scooby’s Mystery Theater,” taking place during the American Towman Exposition at the Atlantic City Convention Center in Atlantic City, New Jersey, Dec. 4-7. (Note: Some of this presentation may not be suitable for children.)

towexpodfw.com
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August 21 - August 27, 2019
Gray’s Towing of Flint, Michigan, provided a tow truck to help VFW 4087 move to its new building in Davison. Image – Gary Gould.
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American Towman Exposition Gallery
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Rate how they handled this recovery
Great job on a challenging recovery.
Hit all the basics on this one. Thumbs up.
Creative approach on this recovery. Good job.
I would approach this recovery differently.
Vehicle(s) could be rigged more efficiently.
More trucks were needed.
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August 21 - August 27, 2019
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City, State
RATES

Plantsville, CT
$88
(Pop. 10,387)

Beeville, TX
$175
(Pop. 13,290)

Lake Station, IN
$130
(Pop. 12,572)

Centralia, WA
$178
(Pop. 16,336)

Light-Duty nonconsensual tow rates as provided by Police Towers of America.
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August 21 - August 27, 2019
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August 21 - August 27, 2019
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August 21 - August 27, 2019
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August 21 - August 27, 2019
Mercedes-Benz has been fitting sensors inside new and used vehicles to pinpoint their exact whereabouts in the event of repossession.

You Can Trust This 'Beast'

0 1c938By George L. Nitti

Although a good logo speaks to us on a number of levels, one of its primary purposes is to serve as an easily identified symbol, providing the signature that helps brand a company in our minds.

For the last 22 years, Mace Heavy Duty Recovery of Memphis, Tennessee, has been using the strength of its logo to brand its trucks.

One of their latest acquisitions, a 2017 Kenworth T880/NRC 50/65 Sliding Rotator, epitomizes this with a logo that stands out.

At the heart of the logo is the large "M" on the unit's side doors.

According to owner Mark Mace, who came up with the design early in the company's inception, the prominent M was pretty much a no-brainer to stand for the Mace name.

Above the letter sits a red likeness of the United States.

"We go all over the country," Mace said. "We wanted an image to help capture that fact and I couldn't think of anything better. A few years back we sent 11 trucks to Hurricane Sandy in New Jersey. ... We (also) haul emergency power for generator companies."

Next to the symbol of the United States are little white runners that add balance and emphasis to the company's purpose to go anywhere.

Along the outside edges is a red oval.

"The oval shape was based on a NASCAR theme," Mace said. "They've got a similar shape, which we borrowed."

The logo is restated in larger lettering on the side of the unit, except this time it spells out the entire company name.

Also written on the side of the 'tator are the names of three states: Mississippi, Arkansas and Tennessee.

"In Memphis, I'm within 10 miles of Mississippi and Arkansas," Mace said.

The unit's background, like most of Mace's trucks, is done in a paint called Galaxy Blue, and blends all of the elements that comprise the red, white and gray logo colors.

The rotator is called "the Beast," which is written across the top of the windshield.

With great branding, this "beast" of a rotator powers along the American roads, making Mace Heavy Duty Recovery a trusted name in the recovery genre.

Brag @ TIW!
Should your truck be featured here? Send a few pics and your contact information to the editor at bdooley@towman.com . You might even be selected to go in print, too, in American Towman magazine.
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